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Global expansion for Überlube's high-grade lubricant products

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Brand

Überlube

Partnering since

2023

Location

USA

Technology

Shopify

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Überlube offers a premium lubricant that delivers comfort with a gentle and tactile touch. Evoking a soothing sensation, the product gives a discreet one-of-a-kind experience.


Context

Moving beyond the hurdles of WooCoomerce

Facing ongoing issues with WooCommerce, Überlube realized its limitations, especially in enabling international sales.

As a brand already successful on Amazon, they aimed to expand globally but were restricted by WooCommerce.

This challenge led Überlube to engage with craftberry. Together with Creative Corner- design, Brain Donors - marketing, and Eurodev - operating in Europe, we collectively launched their successful e-commerce transformation.

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Challenge

Creating a frictionless e-commerce experience

Überlube's transition to Shopify involved multiple challenges. Initially, the ecommerce of Überlube was outdated. Our fr

These challenges involved high customer friction, technical limitations, customizing their offerings to international audiences, and ensuring a seamless migration to Shopify.

The multitude of WooCommerce plugins slowed their storefront down and regularly broke it or caused technical obstacles.

Moreover, Überlube’s products fell into a gray area because Shopify considers them as medical. Therefore, Überlube is limited from using Shopify Markets and Shopify Payments - the catalysts to selling internationally.

Serving an international customer base, with different products available in varying regions, added complexity to the project.

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Strategy

Seamless Shopping on Two Continents


Our strategy for elevating Überlube’s online presence covered both technical and international market challenges.

Because Shopify Payments was not an option, we had to think about a payment gateway that would facilitate seamless transactions across regions.

Furthermore, we had to bypass the constraints caused by the inability to use Shopify Payments and create a custom solution that would allow customers to access location-based product selections.

Lastly, our team had to ensure flawless data transfer from their WooCommerce store to Shopify to prevent loss of crucial data like customer details, orders, and product information.

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Solution

Overcoming Shopify Market Restrictions for Überlube’s global reach

Given Shopify Payments’s restrictions regarding medical products, we integrated Stripe as an alternative to Shopify payments.

To further erase the limitations with Shopify Markets, we established two separate Shopify stores. Each was crafted to serve a different customer base - one to USA and one to Europe.

This new set up involved linking the backend of these stores and setting up new pricing structures and currency options for each market.

Through these efforts, Überlube successfully bypassed Shopify's restrictions and experienced effective navigation across different regions.

Location-Based Product Selection

Implementing an app solution dynamically adjusted the available product selection based on the customer's location. Тhis step was to ensure that each customer could view only the products, specifically available in their region.

Precision in Data Migration

Our seamless transition process for Überlube involved a 100% accurate data transfer from WooCommerce to Shopify. The process ensured that every essential detail – from customer information to order histories and product specifics – was ported over to Shopify.

Upgrading to Shopify's Efficient Ecosystem

Migrating to Shopify, Überlube benefited from the platform's well-regulated third-party ecosystem, which is rigorously tested for optimal performance and no downtime.

Transitioning to Shopify, we resolved the WooCommerce plugin issue, providing a much faster, smoother interface with a reliable 99.99% uptime.

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Partners

Partnerships that ensured results for Überlube

With Eurodev leading the way, our partnership with Creative Corner contributed to the project's seamless performance.

In harmony with our efforts, CreativeCorner was tasked with the design of Überlube's Shopify store. They designed a luxurious appearance that resonates with the brand's sensory touch.

Scroll down to see who assisted us in successfully launching this project.

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In partners we trust

Klaviyo

The best email marketing platform tailored for e-commerce businesses. It allows us to collect, analyze, and leverage customer data to create personalized email and advertising campaigns.

Appstle Subscriptions

Powerful recurring order features in ecommerce, covering comprehensive and efficient subscription management tools, loyalty benefits, 1-click checkout, build-a-box, and more. One of the best subscription apps when it comes to quality/price ratio.

Geolocation

Recommend the best country and language for your visitors based on their browser preferences and location. These recommendations show up on your online store as a popup, and fit seamlessly with your brand.

ByteStand

The Bytestand app enables effortless synchronization between Shopify and Amazon. Bytestand streamlines the process of updating listings and tracking stock levels, allowing for efficient product and inventory management.

Affiliality

Affiliality is a dynamic affiliate marketing platform, specifically crafted for e-commerce businesses. With Affiliality, businesses can easily track affiliate performance, manage commissions, and leverage partnerships.

Bundles

The Bundles app enables e-commerces to easily create and manage product bundles. This app allows for the combination of different products into attractive package deals, enhancing cross-selling opportunities and increasing average order values.

Our value added

By transitioning to Shopify, Überlube achieved a 40% increase in site speed and bypassed WooCommerce's limitations, facilitating a smooth entry into international markets.


99.99%

Uptime

6.53%

Improved conversion rate

40%

Speed increase

Cross-border selling

UX Improvement

CR & AOV optimization

What our client said

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“We love it and are so happy to offer a friendlier site with better solutions for our HCP’s, US and Canadian customers.”

Cheryl Sloane

Brand Director, Überlube


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