We first got introduced to Nicole Rose, the founder of a luxury brand. The impressive lady that inspires all jewelry designs was then counting on a basic online shop to sell her fine pieces of art. Our task was to enhance the website and to build the outlook and the features it deserves.
Immediately after seeing the quality of the products and the identity of the brand, we started planning the steps we need to take in order to achieve the final goal and to leave a special mark on this project.
As passionate Shopify lovers and ambassadors, we were absolutely sure what was the very first thing that had to be done. The store needed an urgent migration to the Shopify platform.
Fully aware that a store migration means a brand new web design, we started creating one that expresses the style of Nicole’s jewelry and perfectly matches the philosophy of her brand.
Luxurious. Minimalistic. Radiant. Unique.
That was the direction we headed to.
3 months later, we launched the new Nicole Rose storefront and took over its long-term support. Neat and voguish, the website was later on enhanced with the so-called buy-now-pay-later gateway we developed in partnership with Affirm.
After all, we were obliged to let no single lady remain without the jewelry she felt in love from first sight with. Even if she was not able to pay its full price at once.
Driven by the belief that women should feel special in every way possible, we collaborated with Nicole and created a functionality that allows users to customize certain pieces of jewelry and add their initials directly when purchasing their unique product.
We can say without hesitation that Nicole Rose is a storefront we are as lucky as proud to have in our portfolio. Customized and trendy, the website we designed back in 2019 and have been taking care of since, became a well-known and preferred shopping experience for many elegant ladies and brides-to-be.
The constantly improving conversion rate, the raising brand awareness and our steady partnership with Nicole are convincing us that we have once again excelled.
August 10, 2020
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